Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news.

Recent Episodes

Dec. 9, 2024

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these topics and links to the …
Dec. 6, 2024

Episode 101: Andy Goldberg of PCH

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more in-depth discussion of these topics and links to the news we discuss, subsc…
Dec. 2, 2024

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business. For more in-depth discussion of these topics and li…
Nov. 26, 2024

Episode 100! Michael Kassan helps us celebrate

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more in-depth discussion of these topics and links to the news we discuss, subs…
Nov. 25, 2024

IAB Tech Lab Summit: Mathieu Roche of ID5

Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://n…
Nov. 22, 2024

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.

About the Hosts

Ari Paparo Profile Photo

Ari Paparo

CEO

Ari Paparo is the CEO of Marketecture Media and the host of this podcast.

Ari is a well-known expert in the advertising technology world. He was the co-founder and CEO of Beeswax, an innovative ad tech platform that created the industry's first Bidder-as-a-ServiceTM. Beeswax was acquired by Comcast in 2021.

Previously, Ari has held a number of product leadership positions in the ad tech and marketing tech sectors, most recently as EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables retailers and brands to better connect to their consumers through ratings, reviews, photos and other user generated content. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus.

Ari was the primary author of the VAST (Video Ad Serving Template) specification for online video and the patent holder for Nielsen's Digital Advertising Ratings ("DAR"). He is a frequent contributor to AdExchanger, Insider and other industry publications as well as a speaker at advertising industry conferences.

Eric Franchi Profile Photo

Eric Franchi

General Partner, Aperiam.vc

Eric Franchi is a co-host of the Marketecture podcast and serves as General Partner at Aperiam, the leading venture capital fund for the advertising technology sector. He has led the firm's investments in over 80 innovative startups, including Transmit, Audigent, ID5, Kevel, tvScientific, Rembrand, and Sincera.
Before co-founding Aperiam, Eric was a co-founder of Undertone, an ad tech firm recognized for merging creative design with advanced technology. In 2015, Undertone was acquired by Perion for $180 million.

A proud Penn State University alumnus, Eric resides in New Jersey with his family and is a passionate practitioner of Brazilian Jiu-Jitsu. (edited)