Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news.

Recent Episodes

April 25, 2025

Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale...
April 21, 2025

TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmati...
April 18, 2025

Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google...
April 14, 2025

Understanding Concepts Over Keywords: Inside Inouvo’s AI-Powered Targeting with Eric Tilbury

In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo iden...
April 11, 2025

Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server

Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about y...
April 7, 2025

How KERV.ai is Powering Contextual Video and Shoppable Ads with AI

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology ide...

About the Hosts

Ari Paparo Profile Photo

Ari Paparo

CEO

Ari Paparo is the CEO of Marketecture Media and the host of this podcast.

Ari is a well-known expert in the advertising technology world. He was the co-founder and CEO of Beeswax, an innovative ad tech platform that created the industry's first Bidder-as-a-ServiceTM. Beeswax was acquired by Comcast in 2021.

Previously, Ari has held a number of product leadership positions in the ad tech and marketing tech sectors, most recently as EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables retailers and brands to better connect to their consumers through ratings, reviews, photos and other user generated content. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus.

Ari was the primary author of the VAST (Video Ad Serving Template) specification for online video and the patent holder for Nielsen's Digital Advertising Ratings ("DAR"). He is a frequent contributor to AdExchanger, Insider and other industry publications as well as a speaker at advertising industry conferences.

Eric Franchi Profile Photo

Eric Franchi

General Partner, Aperiam.vc

Eric Franchi is a co-host of the Marketecture podcast and serves as General Partner at Aperiam, the leading venture capital fund for the advertising technology sector. He has led the firm's investments in over 80 innovative startups, including Transmit, Audigent, ID5, Kevel, tvScientific, Rembrand, and Sincera.
Before co-founding Aperiam, Eric was a co-founder of Undertone, an ad tech firm recognized for merging creative design with advanced technology. In 2015, Undertone was acquired by Perion for $180 million.

A proud Penn State University alumnus, Eric resides in New Jersey with his family and is a passionate practitioner of Brazilian Jiu-Jitsu. (edited)