Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news.

Recent Episodes

Oct. 3, 2025

Episode 142: What’s Going on with the Google Remedies Trial

In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix. Takeaway...
Sept. 26, 2025

Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab

Ari Paparo and Eric Franchi speak with Josh Walsh, founder and CEO of BranchLab, about how pharmaceutical advertising is changing. The discussion covers BranchLab’s use of neural networks with non-health data, the impact of n...
Sept. 19, 2025

Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They explore topics such as levera...
Sept. 12, 2025

Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!

In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital advertising. They explore how the industry is moving from simple verification towa...
Sept. 8, 2025

Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora

In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to enhance sales and marketi...
Sept. 5, 2025

Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upco...

About the Hosts

Ari Paparo Profile Photo

Ari Paparo

CEO

Ari Paparo is the CEO of Marketecture Media and the host of this podcast.

Ari is a well-known expert in the advertising technology world. He was the co-founder and CEO of Beeswax, an innovative ad tech platform that created the industry's first Bidder-as-a-ServiceTM. Beeswax was acquired by Comcast in 2021.

Previously, Ari has held a number of product leadership positions in the ad tech and marketing tech sectors, most recently as EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables retailers and brands to better connect to their consumers through ratings, reviews, photos and other user generated content. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus.

Ari was the primary author of the VAST (Video Ad Serving Template) specification for online video and the patent holder for Nielsen's Digital Advertising Ratings ("DAR"). He is a frequent contributor to AdExchanger, Insider and other industry publications as well as a speaker at advertising industry conferences.

Eric Franchi Profile Photo

Eric Franchi

General Partner, Aperiam.vc

Eric Franchi is a co-host of the Marketecture podcast and serves as General Partner at Aperiam, the leading venture capital fund for the advertising technology sector. He has led the firm's investments in over 80 innovative startups, including Transmit, Audigent, ID5, Kevel, tvScientific, Rembrand, and Sincera.
Before co-founding Aperiam, Eric was a co-founder of Undertone, an ad tech firm recognized for merging creative design with advanced technology. In 2015, Undertone was acquired by Perion for $180 million.

A proud Penn State University alumnus, Eric resides in New Jersey with his family and is a passionate practitioner of Brazilian Jiu-Jitsu. (edited)