EDO - Measuring TV ad effectiveness using search and behavioral data
CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/edo-josh-lee .
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