March 28, 2025

Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned

Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads.

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