March 24, 2023
Episode 12: How should agencies invest in tech? With Jay Friedman.
Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology.
In this episode:
- Biden banning TikTok
- Vendors doing the dirty work for agencies
- Gap cuts retail media
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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
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