Nov. 10, 2023

Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media

Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
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Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.