Episodes
March 24, 2025
Marketecture Live: Bill Wise and Grant Parker on the New Innovid
At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. The...
March 21, 2025
Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot
Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Ne...
March 17, 2025
Sovrn's Signal product gives publishers tools for ad performance
Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains tha...
March 14, 2025
Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome
SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.f...
March 10, 2025
Waymark: AI video creation for traditional media
The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pullin...
March 7, 2025
Episode 113: In-app measurement with Brian Quinn of Appsflyer, plus lots of M&A news
Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices
March 3, 2025
Cheq.ai: Anti-fraud for marketers
Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fr...
Feb. 28, 2025
Episode 112: Ilya Pozin of Telly on why the future of TV is free
Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb. 24, 2025
Brave: The independent browser and search engine
The interview with JP Schmetz, the Chief of Ads at Brave, explores the company's role as a privacy-focused browser and search engine with over 80 million monthly users. Schmetz discusses Brave's integration of AI-powered sear...
Feb. 21, 2025
Episode 111: Ross Benes on eMarketer and Juggalos
Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb. 14, 2025
Episode 110: Adalytics finds CSAM and ends up in the crosshairs
We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controver...
Feb. 7, 2025
Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, includi...
Feb. 3, 2025
Overwolf: PC Gaming Add-Ons and Monetization
Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing ...
Jan. 31, 2025
Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there a...
Jan. 27, 2025
Justify Your Existence: AdBridge melds native ads with context
AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-app...
Jan. 24, 2025
Episode 107: Paige Bilins on what 2025 holds in store for CTV
Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at l...
Jan. 20, 2025
VidMob: Analyzing and optimizing creatives
VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms li...
Jan. 17, 2025
Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals
Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk. Learn more about your...
Jan. 13, 2025
Nada Bradury explains Ad-ID. How it works, and why you should care.
Ad-ID is a nonprofit organization that provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80...
Jan. 10, 2025
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, includ...
Jan. 6, 2025
Tercept: Data infrastructure specialist for ad tech
Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the c...
Dec. 27, 2024
Episode 104: Year in review, awards, and predictions with Ari and Eric
Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https:/...
Dec. 20, 2024
Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Mar...
Dec. 16, 2024
IAB Tech Lab Summit: Aashish Takkala of TikTok
Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketectu...