Episodes
April 14, 2025
Understanding Concepts Over Keywords: Inside Inouvo’s AI-Powered Targeting with Eric Tilbury
In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo iden...
April 11, 2025
Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server
Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about y...
April 7, 2025
How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology ide...
April 4, 2025
Episode 117: Chris Kane and Mike O'Sullivan debate supply and data
Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing DSP fee wars, and major m...
April 2, 2025
Bonus Episode: The Brand Forum, a New Podcast from Marketecture
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our ina...
March 31, 2025
Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market
This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoices
March 28, 2025
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube al...
March 24, 2025
Marketecture Live: Bill Wise and Grant Parker on the New Innovid
At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. The...
March 21, 2025
Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot
Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Ne...
March 17, 2025
Sovrn's Signal product gives publishers tools for ad performance
Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains tha...
March 14, 2025
Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome
SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.f...
March 10, 2025
Waymark: AI video creation for traditional media
The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pullin...
March 7, 2025
Episode 113: In-app measurement with Brian Quinn of Appsflyer, plus lots of M&A news
Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices
March 3, 2025
Cheq.ai: Anti-fraud for marketers
Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fr...
Feb. 28, 2025
Episode 112: Ilya Pozin of Telly on why the future of TV is free
Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb. 24, 2025
Brave: The independent browser and search engine
The interview with JP Schmetz, the Chief of Ads at Brave, explores the company's role as a privacy-focused browser and search engine with over 80 million monthly users. Schmetz discusses Brave's integration of AI-powered sear...
Feb. 21, 2025
Episode 111: Ross Benes on eMarketer and Juggalos
Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb. 14, 2025
Episode 110: Adalytics finds CSAM and ends up in the crosshairs
We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controver...
Feb. 7, 2025
Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, includi...
Feb. 3, 2025
Overwolf: PC Gaming Add-Ons and Monetization
Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing ...
Jan. 31, 2025
Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there a...
Jan. 27, 2025
Justify Your Existence: AdBridge melds native ads with context
AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-app...
Jan. 24, 2025
Episode 107: Paige Bilins on what 2025 holds in store for CTV
Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at l...
Jan. 20, 2025
VidMob: Analyzing and optimizing creatives
VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms li...