Episodes
Oct. 3, 2025
Episode 142: What’s Going on with the Google Remedies Trial
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix.
Takeaway...
Sept. 26, 2025
Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab
Ari Paparo and Eric Franchi speak with Josh Walsh, founder and CEO of BranchLab, about how pharmaceutical advertising is changing. The discussion covers BranchLab’s use of neural networks with non-health data, the impact of n...
Sept. 19, 2025
Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They explore topics such as levera...
Sept. 12, 2025
Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!
In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital advertising. They explore how the industry is moving from simple verification towa...
Sept. 8, 2025
Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora
In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to enhance sales and marketi...
Sept. 5, 2025
Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upco...
Sept. 3, 2025
Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies
In this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monopoly status. They analyze the implications of the ruling, including the deci...
Aug. 29, 2025
Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan
In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, founder of Jounce Media. The...
Aug. 22, 2025
Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI
Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and...
Aug. 15, 2025
Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk about LiveRamp’s shift from simply “data onboarding” to helping companies work...
Aug. 11, 2025
How Tubi is Embracing Creators and Trying to Shake up Streaming
Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked abo...
Aug. 8, 2025
Episode 134: Brian Wieser Dishes on the Latest Agency Drama
Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. They cover recent earnings, the role of AI, and strategic shifts at companie...
Aug. 1, 2025
Episode 133: Casey Saran on the intersection between paid and earned media
Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the u...
July 28, 2025
Stephen Upstone discusses LoopMe’s focus on brands in-app
Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution,...
July 25, 2025
Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian
Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to identity and audience dat...
July 21, 2025
Dailymotion’s push into attention measurement and AI
Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers how attention is defined, ...
July 18, 2025
Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks
Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her ...
July 14, 2025
Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure
Ramsey McGrory, newly appointed President of Prisma at MediaOcean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean’s acquisition...
July 11, 2025
Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO
Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Adam shares how the product evolved from a streaming TV tool to a broader AI-...
July 3, 2025
Episode 129: Justin Evans on “The Little Book of Data”
Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data . They discuss the core ideas behind the book, how data concepts apply across industries, and why clear ...
June 27, 2025
Episode 128: Everything that happened at Cannes with Ari and Eric
Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sports partnerships, and recent developments in commerce media. They share ob...
June 23, 2025
Milly Botes on How Acast is Powering the Business Side of Podcasting
Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so ...
June 18, 2025
Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency
Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore the challenges of working with multiple data sets, the limitations of gener...
June 17, 2025
Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels
Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helping to accelerate insights...