Episodes

Dec. 20, 2024

Episode 103: Andrew Lipsman on retail media trends, Walmart, and more

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Ma…

Dec. 16, 2024

IAB Tech Lab Summit: Aashish Takkala of TikTok

Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketect…

Dec. 13, 2024

Episode 102: Sir Martin Sorrell

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://ne…

Dec. 9, 2024

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these topics and links to the …

Dec. 6, 2024

Episode 101: Andy Goldberg of PCH

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more in-depth discussion of these topics and links to the news we discuss, subsc…

Dec. 2, 2024

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business. For more in-depth discussion of these topics and li…

Nov. 26, 2024

Episode 100! Michael Kassan helps us celebrate

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more in-depth discussion of these topics and links to the news we discuss, subs…

Nov. 25, 2024

IAB Tech Lab Summit: Mathieu Roche of ID5

Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://n…

Nov. 22, 2024

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Nov. 18, 2024

IAB Tech Lab Summit: Cadi Jones from Index

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter a…

Nov. 15, 2024

Episode 98: Marc Guldimann explains everything about attention

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta. For more in-d…

Nov. 11, 2024

Shopsense.ai: Enabling second screen shopping for TV

Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences …

Nov. 8, 2024

Episode 97: Live from London with the IAB Tech Lab

Ari interviews Shailley Singh the CEO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com) For more in-depth discussion of these topics an…

Nov. 4, 2024

Justify Your Existence: Streamr.ai

Streamr.ai is a platform that enables small and medium-sized businesses to create and launch AI-generated video ads on Connected TV (CTV). The platform uses generative AI, called Streamr GPT, which leverages models from Open…

Nov. 1, 2024

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

Oct. 28, 2024

Advertising Week: Elizabeth Chapman of Nextroll In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and …

Oct. 25, 2024

Episode 95: Randall Rothenberg, former head of the IAB

Oct. 21, 2024

Advertising Week: Katie McAdams of Basis In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditio…

Oct. 18, 2024

Episode 94: Dave Otten on the JW-Connatix deal and what's next

Oct. 14, 2024

Advertising Week: InMobi and Kochava In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk abo…

Oct. 11, 2024

Episode 93: What's up with the Amazon DSP? Plus merger mania!

Oct. 8, 2024

Bonus Episode: The Monopoly Report with Jason Kint

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against…

Oct. 4, 2024

Episode 92: John Battelle on Wired, Web 2.0, and the future of media

Sept. 27, 2024