Episodes
Feb. 21, 2025
Episode 111: Ross Benes on eMarketer and Juggalos
Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb. 14, 2025
Episode 110: Adalytics finds CSAM and ends up in the crosshairs
We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controve…
Feb. 7, 2025
Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, includ…
Feb. 3, 2025
Overwolf: PC Gaming Add-Ons and Monetization
Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing…
Jan. 31, 2025
Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there …
Jan. 27, 2025
Justify Your Existence: AdBridge melds native ads with context
AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-ap…
Jan. 24, 2025
Episode 107: Paige Bilins on what 2025 holds in store for CTV
Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at …
Jan. 20, 2025
VidMob: Analyzing and optimizing creatives
VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms l…
Jan. 17, 2025
Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals
Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk. Learn more about you…
Jan. 13, 2025
Nada Bradury explains Ad-ID. How it works, and why you should care.
Ad-ID is a nonprofit organization that provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 8…
Jan. 10, 2025
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, inclu…
Jan. 6, 2025
Tercept: Data infrastructure specialist for ad tech
Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the …
Dec. 27, 2024
Episode 104: Year in review, awards, and predictions with Ari and Eric
Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https:…
Dec. 20, 2024
Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Ma…
Dec. 16, 2024
IAB Tech Lab Summit: Aashish Takkala of TikTok
Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketect…
Dec. 13, 2024
Episode 102: Sir Martin Sorrell
The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://ne…
Dec. 9, 2024
IAB Tech Lab Summit: Achim Schlosser from Bertelsmann
Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these topics and links to the …
Dec. 6, 2024
Episode 101: Andy Goldberg of PCH
PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more in-depth discussion of these topics and links to the news we discuss, subsc…
Dec. 2, 2024
IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports
Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business. For more in-depth discussion of these topics and li…
Nov. 26, 2024
Episode 100! Michael Kassan helps us celebrate
Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more in-depth discussion of these topics and links to the news we discuss, subs…
Nov. 25, 2024
IAB Tech Lab Summit: Mathieu Roche of ID5
Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://n…
Nov. 22, 2024
Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Nov. 18, 2024
IAB Tech Lab Summit: Cadi Jones from Index
Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter a…
Nov. 15, 2024
Episode 98: Marc Guldimann explains everything about attention
Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta. For more in-d…