Episodes

Jan. 20, 2025

VidMob: Analyzing and optimizing creatives

VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms l…

Jan. 17, 2025

Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals

Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk. Learn more about you…

Jan. 13, 2025

Nada Bradury explains Ad-ID. How it works, and why you should care.

Ad-ID is a nonprofit organization that provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 8…

Jan. 10, 2025

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, inclu…

Jan. 6, 2025

Tercept: Data infrastructure specialist for ad tech

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the …

Dec. 27, 2024

Episode 104: Year in review, awards, and predictions with Ari and Eric

Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https:…

Dec. 20, 2024

Episode 103: Andrew Lipsman on retail media trends, Walmart, and more

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Ma…

Dec. 16, 2024

IAB Tech Lab Summit: Aashish Takkala of TikTok

Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketect…

Dec. 13, 2024

Episode 102: Sir Martin Sorrell

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://ne…

Dec. 9, 2024

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these topics and links to the …

Dec. 6, 2024

Episode 101: Andy Goldberg of PCH

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more in-depth discussion of these topics and links to the news we discuss, subsc…

Dec. 2, 2024

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business. For more in-depth discussion of these topics and li…

Nov. 26, 2024

Episode 100! Michael Kassan helps us celebrate

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more in-depth discussion of these topics and links to the news we discuss, subs…

Nov. 25, 2024

IAB Tech Lab Summit: Mathieu Roche of ID5

Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://n…

Nov. 22, 2024

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Nov. 18, 2024

IAB Tech Lab Summit: Cadi Jones from Index

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter a…

Nov. 15, 2024

Episode 98: Marc Guldimann explains everything about attention

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta. For more in-d…

Nov. 11, 2024

Shopsense.ai: Enabling second screen shopping for TV

Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences …

Nov. 8, 2024

Episode 97: Live from London with the IAB Tech Lab

Ari interviews Shailley Singh the CEO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com) For more in-depth discussion of these topics an…

Nov. 4, 2024

Justify Your Existence: Streamr.ai

Streamr.ai is a platform that enables small and medium-sized businesses to create and launch AI-generated video ads on Connected TV (CTV). The platform uses generative AI, called Streamr GPT, which leverages models from Open…

Nov. 1, 2024

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

Oct. 28, 2024

Advertising Week: Elizabeth Chapman of Nextroll In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and …

Oct. 25, 2024

Episode 95: Randall Rothenberg, former head of the IAB

Oct. 21, 2024

Advertising Week: Katie McAdams of Basis In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditio…