Eric Franchi

General Partner, Aperiam.vc

Eric Franchi is a co-host of the Marketecture podcast and serves as General Partner at Aperiam, the leading venture capital fund for the advertising technology sector. He has led the firm's investments in over 80 innovative startups, including Transmit, Audigent, ID5, Kevel, tvScientific, Rembrand, and Sincera.
Before co-founding Aperiam, Eric was a co-founder of Undertone, an ad tech firm recognized for merging creative design with advanced technology. In 2015, Undertone was acquired by Perion for $180 million.

A proud Penn State University alumnus, Eric resides in New Jersey with his family and is a passionate practitioner of Brazilian Jiu-Jitsu. (edited)