Tubi - A deep dive on the AVOD services' audience and ad business

Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, discusses ad formats, audience targeting, data integrations and ways of working with advertisers and agencies. 

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/tubi-tyler-fitch .

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