tvScientific - CTV buying with performance metrics at the center
CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/tvscientific-jason-fairchild .
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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
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