As Roku’s user base keeps growing, it’s a good time to review the company’s paid media and data offerings. In our interview, Adam Markey, director of product for the company’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more.
Much of this interview focuses on the Roku approach to data, including ACR data, third-party data, guardrails around publisher data, and more. Adam also shares some color on the company’s forays into original content and “T-Commerce.”
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/roku-adam-markey
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