Adelaide measures the quality of media placements using attention metrics. The company has created a proprietary metric that predicts the likelihood of attention and subsequent outcomes from media. CEO Marc Guldimann talks with Marketecture’s Mike Shields about the product and customer use cases (primarily brand advertisers that are buying media at scale).
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/adelaide-marc-guldimann
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