AdTech Innovation: Reflecting on a Marketplace of Startups and Solutions with AdTechGod

Adam Heimlich reminisces about the vibrant early days of AdTech, when a surge of startups emerged to solve industry challenges, offering a thrilling array of solutions. As a longtime agency buyer, he recalls the excitement of navigating a dynamic marketplace where the best innovations were rewarded, and both companies and careers flourished in the rapidly growing programmatic landscape.