Audiences Sponsored by IQM
In this conversation, Shannon Chatlos, a partner at SPM, discusses the current trends and challenges in political digital advertising. She highlights the shift towards holistic ad buys and the integration of digital strategies with traditional media. Chatlos also emphasizes the importance of targeting specific voters through streaming and CTV OTT platforms. She discusses the role of data analytics in audience development and the use of voter data for targeting. The conversation also touches on the spread of misinformation and disinformation, privacy considerations in ad targeting, and the use of AI in political ads. Finally, Chatlos shares her insights on the challenges and opportunities in the upcoming elections.
Takeaways:
Political advertising is shifting towards holistic ad buys that integrate digital strategies with traditional media.
Streaming and CTV OTT platforms allow for targeted ad placement and message delivery.
Data analytics play a crucial role in audience development and targeting specific voters.
The spread of misinformation and disinformation is a challenge, but news programming may be more responsible than digital platforms.
Privacy considerations in ad targeting are different for political campaigns as they use publicly available voter data.
AI can be used as a force multiplier for human intelligence in political advertising.
The biggest challenges in political advertising include understanding the nuances of politics, fragmentation of media consumption, and budget constraints.
Chapters:
00:00 Introduction and Overview
01:22 Trends in Political Digital Advertising
03:41 Data Analytics in Political Ads
05:31 Misinformation and Disinformation
09:09 Privacy Considerations in Ad Targeting
12:32 AI in Political Advertising
14:46 Challenges and Opportunities in the Upcoming Elections
