A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US regardless of distribution type. It leverages viewership data derived from set-top boxes spanning 42 million-plus households to enable planning, targeting, and measurement of audience-driven TV campaigns. In this interview, CEO Nicolle Pangis discusses the Ampersand offering in detail. Includes a demo.
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https://www.marketecture.tv/programs/ampersand-nicolle-pangis
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