Created by IPONWEB, BidSwitch is a 10-year-old technology (now nested under Criteo, which bought IPONWEB last year) that helps programmatic platforms overcome the inefficiencies inherent in interconnected bidding and supply systems. BidSwitch’s new product, LiteSwitch, helps sellers save money by replacing the inefficiency of OpenRTB bid requests with a single API call that shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs.
Isaac Schectman, Criteo’s senior director of technical solutions, talks with Ari Paparo about LiteSwitch and how it works.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/bid-switch-isaac-schechtman
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