BlueConic is a customer data platform whose client list includes Colgate, Mattel, and Hearst. Its customer sweet spot is large companies with multiple sub-brands and regional personalization. In this interview led by Mike Shields, CEO Cory Munbach talks about the platform’s inner workings and how it makes first-party data available in email, website, and programmatic.
This episode includes a short history lesson on how CDPs emerged from the crushed dreams of marketing clouds which couldn’t quite live up to the promise of becoming a funnel point for all marketing data.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/blue-conic-cory-munchbach
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.
