On this episode of the AdTech God Pod, Joshua Palau takes on the artificial divide between brand and performance marketing.
Drawing from his experience at Pfizer, Joshua argues that all marketing drives performance—it’s just a matter of how you measure it.
He explains why integrating brand-building with performance channels is crucial for driving sales and avoiding the trap of separating the two.
Don’t miss this insightful discussion on why "everything is performance."
You can listen to the AdTechGod Pod on YouTube, Spotify, Apple Podcast and more: https://ad-tech-god.captivate.fm
