Well before CTV was cool, BrightLine pioneered interactive ad formats that marry the responsiveness of digital with the creative impact of TV. Its clients include large streaming services and media companies like NBC Universal, Disney, and Warner Bros Discovery. In this conversation with Mike Shields, President and Chief Strategy Officer Robert Aksman details the company’s recent enhancements in commerce and personalization.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/bright-line-robert-aksman
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.