Building Brand Safety and Suitability

Brook Minto joins AdTechGod and Jeremy Bloom to discusses how collaboration with Publicis and internal teams shapes strategic decisions around media buying, brand suitability, and safety. Minto highlights the importance of creating detailed documents that address key areas such as invalid traffic (IVT), fraud, and preferred categories. She also notes that some brand safety decisions are made at the local market level, where teams are closer to the unique dynamics and concerns of their regions.