Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). Because of the breadth of its offerings, Claritas competes with a wide range of vendors but is most directly analogous to Neustar.
In this interview, Claritas EVP Chase Miller talks with Sounds Profitable’s Bryan Barletta about each of its products in turn and details a range of customer use cases.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/claritas-chase-miller
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