Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected television (CTV) advertising space.
She emphasizes the importance of accessibility, audience targeting, and the role of AI in creating effective advertising campaigns. Aulden also highlights the need for transparency in ad buying and the importance of understanding specific advertising goals and metrics for success.
Takeaways
Vibe makes it easy for SMBs to start advertising with no barriers.
SMBs represent a significant portion of the US economy.
Diversity in advertising enhances viewer experience.
Understanding campaign goals is crucial for effective advertising.
AI can streamline the creative process for advertisers.
Different businesses require different metrics for success.
Transparency in ad buying is essential for SMBs.
Working with trusted partners can mitigate risks.
SMBs should leverage CTV for targeted advertising.
Requesting detailed reporting is vital for accountability.
Chapters
00:00 Introduction to SMB Advertising and Vibe
03:07 The Unique Needs of Small Businesses in Advertising
06:12 Navigating CTV Advertising for SMBs
08:57 Best Practices and Pitfalls for SMB Advertisers
