Welcome to the second episode of the Advertising Forum, brought to you by Flashtalking by Mediaocean. In this episode, we are thrilled to have Matt Jager from Uber, who leads performance creative. Matt shares his insights on creative optimization, the future of marketing in 2024, and how diverse creative strategies can drive better performance. He also discusses the importance of personalization and data in crafting effective ads. Don't miss this engaging conversation on the latest trends and strategies in advertising technology. Subscribe now for more episodes and stay ahead in the world of AdTech!