In our interview led by Eric Seufert, Dataseat CEO David Phillipson says the company was built on the assumption that persistent identifiers will eventually disappear entirely from the in-app advertising environment. Its platform replaces behavioral signals with contextual data to prepare for this future and creates custom algorithms for each advertiser that optimize within curated publisher lists.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/dataseat-david-philippson
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.
