Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native, and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs. It also offers an AR ad type. Emodo’s audience segments include verified, predictive, and geo-contextual audiences, but it doesn’t use Ericsson’s data to do deterministic targeting. Rather it uses it
In our interview, Marketecture’s Eric Seufert interviews CEO Alistair Goodman about Emodo’s products and use cases.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/emodo-alistair-goodman
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.
