Ensuring Brand Safety and Quality in AdTech with Kyle Turner (Series 2 : Episode 4)

Welcome to the fourth episode of our five-part series on Supply, brought to you by Cadent. In this episode, we sit down with Kyle Turner, Director of Ad Product Strategy at Philo. With a decade of experience in both the buy side and sell side of the adtech industry, Kyle shares his insights on how SSPs ensure brand safety and quality content while maximizing revenue. He discusses the importance of transparency, communication, and collaboration in safeguarding advertising dollars from fraudulent inventory. Join us for an informative discussion on enhancing the programmatic ecosystem. Don't forget to subscribe for more episodes!