Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod
Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space.
He attributes Tubi's success to its strong focus on user experience and personalization, which has been pivotal in maintaining engagement. As FAST platforms reshape the streaming landscape and traditional TV budgets shift towards connected TV, Tyler emphasizes the critical need to prove ROI for advertisers.
He also underscores the importance of building strong industry relationships and leveraging networks for career advancement in this competitive space.
Takeaways
• Tyler Fitch has a diverse background in ad tech, starting from sales to programmatic.
• Tubi's growth is attributed to its focus on user experience and personalization.
• The rise of FAST platforms is changing the landscape of streaming services.
• Monetization remains a significant challenge in the ad-supported model.
• Proving ROI for advertisers is crucial for the future of connected TV.
• Building relationships in the industry is key to career success.
• Tubi's Super Bowl ad significantly boosted its brand recognition.
• The industry is seeing a shift from traditional TV budgets to connected TV.
• Maintaining user engagement is essential for Tubi's continued growth.
• Tyler encourages professionals to lean into their networks for career advancement.
Chapters
• 00:00 Introduction to Tyler Fitch and Tubi
• 04:25 The Growth of Tubi and FAST Platforms
• 09:29 Challenges in Monetization and User Retention
• 15:22 Proving ROI in Connected TV
• 20:31 Navigating Industry Challenges and Relationships
• 24:19 Advice for Career Growth in Ad Tech
