In my conversation with Jennifer Q. Chen (https://www.linkedin.com/feed/#) , President and Chief Revenue Officer at Connatix (https://www.linkedin.com/feed/#) , we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) (https://www.linkedin.com/feed/#) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space.
Takeaways
• The merger of Connatix and JW Player is a significant development in the ad tech industry.
• Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry.
• Understanding the fundamentals of ad tech is crucial for success as a revenue leader.
• The community in the ad tech space is supportive and collaborative.
• AI is transforming content discovery but also presents challenges for traditional publishing.
• The future of advertising lies in contextual and creative data strategies.
• Mergers and acquisitions are a constant in the ad tech landscape.
• Finding joy in work is essential, even in a fast-paced environment.
• The evolution of video technology is reshaping advertising strategies.
• Change is the only constant in the ad tech industry.
Chapters
00:00 Introduction to the Ad Tech Landscape
02:14 Jenn Chen's Journey in Ad Tech
06:51 The Merger of Kinetics and JW Player
10:28 Understanding the Ad Tech Ecosystem
12:46 The Evolution of Video Technology
15:51 Future Opportunities in Advertising
19:29 The Role of AI in Content Discovery
23:27 Community and Longevity in Ad Tech
27:17 Finding Happiness in a Fast-Paced Industry
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