Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships in the industry. Kelly also reflects on the challenges and opportunities in this rapidly changing industry, highlighting the need for effective measurement and insights.
Takeaways
Kelly started her career in marketing for a multifamily housing company.
She transitioned to ad tech to embrace the changing media landscape.
SpotX was pivotal in her career, focusing on operations and customer success.
Understanding both supply and demand sides of ad tech is crucial.
Education on CTV buying has improved among media buyers.
Measurement and insights are essential for proving ad effectiveness.
AI is focused on enhancing consumer experience and content recommendations.
Building relationships in ad tech is vital for collaboration.
Change is challenging but necessary for growth in the industry.
Kelly would consider being a travel agent if not in ad tech.
Chapters
00:00 Introduction to the Ad Tech Landscape
01:43 Kelly's Career Journey in Ad Tech
07:03 SpotX and the Evolution of CTV
10:37 Navigating the Changing Landscape of TV Advertising
12:44 Understanding CTV as a Performance Channel
14:26 The Role of AI in Streaming and Advertising
21:35 The Importance of Relationships in Ad Tech
25:37 Personal Insights and Future Aspirations
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