Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology.
In this episode:
• Biden banning TikTok (https://www.wsj.com/articles/tiktok-reassures-advertisers-over-ban-threat-as-some-set-backup-plans-8c67e7db?st=zts1kun607ag2g8&reflink=share_mobilewebshare)
• Vendors doing the dirty work (https://adage.com/article/agency-news/understaffed-media-agencies-turn-google-criteo-and-other-tech-platforms-help/2479646) for agencies
• Gap cuts retail media (https://www.businessinsider.com/gap-halts-its-ad-business-to-focus-on-supply-chain-retail-programs-2023-3)
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