Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more.
Plus the DoubleVerify short: https://madisonandwall.substack.com/p/doubleverify-counter-points-and-more (https://madisonandwall.substack.com/p/doubleverify-counter-points-and-more?utm_source=substack&publication_id=1329274&post_id=119157890&utm_medium=email&utm_content=share&triggerShare=true&isFreemail=true)
Amazon+Pinterest, Attain+TTD: https://twitter.com/conorjmckenna/status/1653587185210122241?s=46&t=us_cotylvsr-XdbxhwAHBw
Google gives up on in-app mediation: https://blog.google/products/ads-commerce/more-effective-media-buying-on-apps/
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