Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel

Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence.

In this episode:

https://telegra.ph/Comcast-deliberately-inflates-bidding-requests-to-extract-extra-revenue-from-DSP-partners-10-15
https://jonathanmendezblog.com/2023/10/17/neuralift-ai-is-born-to-run/

Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.