Welcome to the fifth and final episode of our series on Supply, brought to you by Cadent. In this episode, we sit down with Jess Santoro, EVP of Advanced TV and Video at Cadent. Jess, a leader in the field with over 25 years of experience, discusses how Cadent is adapting to the evolving CTV landscape, prioritizing privacy, and bridging the gap between fragmented audiences. He also shares insights on the importance of data partnerships and collaborations for enhancing ad performance and ensuring brand safety. Don't miss this insightful discussion as we wrap up our series. Subscribe for more content!