Harnessing Purchase Data for Actionable Insights with Alex Vinci (Series 3 : Episode 1)

Welcome to the AdTech Forum! Today marks the first episode of Series 3, sponsored by ATTAIN, focusing on the power of purchase data. We're thrilled to have Alex Vinci, an industry veteran with 18 years of experience, join us. Alex, part of the COE team at Publicis, shares how brands can leverage online purchase data to gain actionable insights, integrate marketing efforts, maintain ethical standards, and create seamless omni-channel shopping experiences. Tune in to learn about the latest trends in commerce measurement and the importance of incrementality in driving business growth. Don't miss this insightful discussion!