Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics. Managing director Mike Follett talks with Marketecture’s Mike Shields about the platform and its applications for creative testing, media optimization, and more.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/lumen-mike-follett
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