Founded in 2021, Intentful is one of the first content creation companies to use generative AI technologies. It leverages the GPT large language model framework in concert with its customers’ data to create a range of content. Intentful trains discrete AI instances on its brand clients’ data, which it says increases the speed and reduces the cost of generating high-quality, relevant content. Marketecture’s Jeremy Kagan talks with CEO Marina Petrova and COO Bruce Amick about its customer use cases.
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https://www.marketecture.tv/programs/intentful-marina-petrova-bruce-amick
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