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Learn how to use generative AI. Or fade into irrelevancy.

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Recent Episodes

  • Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
  • Marketecture Live: Bill Wise and Grant Parker on the New Innovid
  • Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot
  • Sovrn's Signal product gives publishers tools for ad performance
  • Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome
  • Waymark: AI video creation for traditional media
  • Episode 113: In-app measurement with Brian Quinn of Appsflyer, plus lots of M&A news
  • Cheq.ai: Anti-fraud for marketers
  • Episode 112: Ilya Pozin of Telly on why the future of TV is free
  • See all →
Marketecture: Get Smart. Fast. Logo

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news.

Every Monday there's an in-depth vendor interview where you learn about interesting companies.

https://www.marketecture.tv

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