Leveraging Data & Quality Content with Future Today's Katya Shkolnik (Series 2 : Episode 3)

Welcome to the third episode of our five-part series on Supply, brought to you by Cadent. Today, we are excited to host Katya Shkolnik , Head of Partnerships at Future Today. With over 20 years of experience in adtech and programmatic ecosystems, Kya shares her insights on how premium publishers can differentiate themselves through quality content, user experience, and data-driven strategies. She discusses the importance of contextual and behavioral targeting, brand safety, and the evolving role of SSPs in optimizing inventory and monetization. Join us for an engaging conversation on enhancing ad performance and audience engagement. Subscribe now for more episodes!