In this conversation with Eric Seufert, LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. The company competes most directly with other mobile DSPs like Moloco and Liftoff. Matkins says the company differentiates from those platforms — and from larger platforms like Meta — through its willingness to do custom modeling work for ad buyers.
As a bonus for subscribers, the full-length version of this interview includes a 10-minute discussion of mobile DSP consolidation and Apple’s control over the app ecosystem.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/lifestreet-levi-matkins
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