CEO Andy Monfried has navigated his company through the “death” of the DMP category, as cookie pooling tech yields to next-gen segmentation tools like customer data platforms. But DMP-like use cases are still in use. Andy talks with Ari Paparo about how Lotame continues to create value for advertisers and publishers with updated segmentation, modeling, and enrichment capabilities.
This interview covers Lotame’s Spherical data platform, Panorama identity solution, and data marketplace.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/lotame-andy-monfried
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