Madhive is a bidder and device graph focused on local television. It works with broadcasters to help them sell programmatic campaigns that span their own properties, local stations, and other streaming inventory. Additionally, some agencies and DTC brands use it to source audiences for their CTV campaigns.
In this interview with Marketecture’s Mike Shields, Madhive CEO Adam Helfgott describes the product and customer use cases.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/madhive-adam-helfgott
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, and Zach Rodgers.
