Macy's Thanksgiving Day Parade is one of the most underrated live events. Why that matters for advertisers:
- Live events are one of the last linear TV holdouts. Companies like NBC and Disney are willing to pay a premium for broadcast rights to live content that draws a crowd
- As more viewers shift to on-demand content, live events present increasingly rare opportunities for brands to engage with a large, captive audience in real time
- Second screen viewing is at an all-time high: 83% of Americans watch TV while using a secondary device
- Advertisers should consider all of the second screen activities viewers are engaging in while watching TV to maximize exposure during these events
👉 Don’t forget to like, comment, and subscribe for more updates from the world of ad tech and marketing!
