Welcome to the second episode of our five-part series on Supply, brought to you by Cadent.
Today, we are excited to host Jarred Wilichinsky, a 20-year veteran in streaming and adtech with extensive experience from CBS Interactive to Paramount Plus. Jared discusses how to prioritize maintaining brand safety and quality content while maximizing revenue through SSP partnerships. He shares insights into strategies for premium inventory, leveraging data and AI for content creation, and the complexities of cross-platform convergence. Join us for an in-depth look at the future of supply in adtech. Subscribe now for more episodes!
