Maximizing revenues in advertising

We dive into strategies for maximizing publisher revenue with Tom Wall, Commercial Director of Influent Media. Tom discusses how seasonal trends, like the spring boom in the UK, impact campaigns and revenue. He explains how durations technology allows publishers to forecast and deliver additional impressions, boosting revenue without the need for new content or formats. Tune in to learn how innovative technology and efficient use of existing assets can drive results for publishers in today's competitive landscape.