Maximizing Scale vs. Optimizing Revenue: The SSP Balancing Act with AdTechGod

Kevin Salguero reflects on the early challenges of understanding why SSPs (Supply-Side Platforms) don’t strive to work with everyone to maximize scale. He reveals that the focus on optimizing revenue and managing infrastructure costs, such as server capacity and query per second (QPS) limitations, forces SSPs to be selective. This balancing act, driven by margin considerations, shapes the decisions SSPs make to ensure profitability in the competitive Ad Tech ecosystem.