Measurement is becoming everyone's problem

In this episode of the Advertising Forum, Brook Minto, Global Director of Global Media at Haleon, discusses the critical role of trust and transparency in the advertising ecosystem. He emphasizes the need for advertisers to take responsibility for transparency, the importance of direct relationships with tech providers, and the evolving landscape of brand safety and measurement. The conversation also touches on the impact of AI on advertising strategies and the necessity for brands to adapt to industry changes while ensuring effective outcomes.