Measuring Carbon Impact: The Next Frontier in AdTech Metrics

In the podcast, Andy Batkin discusses the imminent emergence of third-party tools designed to measure the amount of carbon removed from the ecosystem through advertising practices, including sequencing-enabled impressions. He highlights this as a natural evolution in measurement, comparing it to existing third-party metrics for viewability and attention. Batkin envisions a future where third parties will play a critical role in quantifying and validating carbon impact in the advertising industry.