In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with major media holding companies.
In our discussion, we explore how advertisers can adjust their data strategies to effectively target and measure campaign performance without relying on third-party cookies, which are being phased out. We dive into the role of commerce data as a strong alternative for targeting and engaging consumers.
We also discuss how brands can collaborate with publishers and ad tech partners to leverage first-party data in a cookieless world, providing examples from Jeff's experience
