Navigating SSPs & Premium TV with Workday's Erica Lamoreaux (Series 2: Episode 1)

Welcome to the first episode of our five-part series on Supply, brought to you by Cadent. In this episode, we are thrilled to host Erica Lamoreaux, a seasoned expert with a diverse background in agency holdco, martech leadership, and media for brands like Clorox and Workday. Erica shares her insights on the role of SSPs in the adtech ecosystem, especially in premium TV, the importance of quality content, and maintaining brand safety standards. She also discusses transparency, trust, and the evolving landscape of programmatic advertising. Join us for an engaging discussion on optimizing supply strategies. Subscribe now for more episodes!