Transparency sponsored by DoubleVerify
In this episode, Sarah Caputo, the Chief Digital and Marketing Officer at Envisionit, discusses how verification and authentication tools can help keep brands safe and protect advertisers' reputations. She emphasizes the importance of understanding where brands need to be aligned and using tools like the DoubleVerify ad verification platform to block traffic and ads from showing up in sensitive platforms. Sarah also highlights the growing issue of misinformation and the need for fact-checking and centralization of information. She suggests that the industry should come together to create industry standards and hold suppliers and DSPs accountable for ethical practices.
Takeaways:
Verification and authentication tools are essential for keeping brands safe and protecting advertisers' reputations.
Understanding where brands need to be aligned and using the right tools and technology is crucial.
The growing issue of misinformation requires fact-checking and centralization of information.
The industry should come together to create industry standards and hold suppliers and DSPs accountable for ethical practices.
Keywords:
verification tools, authentication tools, brand safety, reputation protection, global conflicts, election year, misinformation, sensitive content, fact-checking, industry standards, transparency, trust, digital news ecosystem
Chapters:
00:00 Introduction and the Importance of Brand Safety
02:13 Challenges in Digital News and the Need for Verification
05:37 Boosting Transparency and Trust in the Digital News Ecosystem
07:35 Collaboration for Industry Standards and Ethical Practices
08:03 Strategies for Credible and Authentic News Content
09:09 Conclusion and Closing Remarks
