In this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible and trusted source of information, the need for greater transparency with brands and measurement tools, the role of advanced tech and measurement in understanding users and optimizing ad experiences, and the value of news environments for advertisers. The episode is sponsored by Double Verify.
Takeaways:
Trust and transparency are critical for publishers and content creators to build a credible and trusted brand.
Greater transparency with brands and measurement tools is needed to drive better results and optimize ad experiences.
Advanced tech and measurement help publishers understand their users and deliver impactful ads that complement editorial content.
News environments can be a safe and effective place for advertisers, and there is a need to combat the prejudice against news in the industry.
Keywords:
trust, transparency, revenue, digital advertising, publishers, content creators, measurement, advanced tech, ad experiences, news environments
Chapters:
00:00 Introduction and Overview
02:44 The Need for Greater Transparency with Brands and Measurement Tools
04:27 The Impact of Advanced Tech and Measurement
06:23 News Environments as a Safe and Effective Place for Advertisers
10:01 Demonstrating the Value of News for Advertisers
11:21 Conclusion and Closing Remarks
